|
ERTISEMENT In this way, posts add more information about the user's location, and allow people to discover new businesses through the experience of their network of contacts. For businesses, the main benefit is the spontaneous promotion of their brand. In addition, the publications also serve as feedback for the business, since people report their perceptions about the establishment. How to apply this resource? Just like the check-in feature, geotagging is also an action that comes from the user. You can just motivate their engagement, creating offers and promotions for those who take
the action, and make it easier to identify their location. For that, the Jiangsu Mobile Phone Number List suggestion we gave above is worth it: create a page in the Local Business category and fill out your address correctly. In the case of events, Facebook automatically offers the check-in option for those who confirmed presence or interest. Geofilters Another example of geomarketing on social networks are geofilters, introduced by Snapchat . The possibility of inserting filters in photos and videos is one of the brands of this social network. In the case of geofilters, they are available by identifying the user's location via GPS
. The name of the city and sometimes the neighborhood the person is in is automatically loaded. But the most interesting thing is that businesses themselves can create geofilters, with their brand identity, for when users are in their establishment or at their event. How to make geofilters? In August , Snapchat released the on-demand filters tool in Brazil. Thus, any business can create and publish your filters under the approval of the network. The minimum value to create a geofilter is dollars, which covers an area of thousand m² for hour. Conclusion For a long time, com
|
|