That is why, in this content

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How does Google Images work? Google images is one of Google's alternative search mechanisms, as well as searches for video, news, shopping , books and maps. With the legends, the reader can understand the context in which that image is inserted and, with that, become interested in the rest of the content. With visitors staying on your site longer and a lower bounce rate, your pages will rank better in both text and image results. 4. Lizandra Muniz Mar 30, 17 | 6 min read Especially if you deal with various content producers.


The more people who come into contact with your USA WhatsApp Number Data content, the greater the chance of language inconsistencies. This is where the style guide comes in: a document that standardizes your company's language and tone of voice, ensuring that it is adopted correctly in communication channels. “ But... do I really need to make a style guide? Wouldn't that be a waste of time? Obviously that is a decision for your company. A style guide can be long, complicated to make, and will take time and dedication from your team. But isn't it worth making that investment and optimizing your time in the future.





In the end, without a manual of good language and writing practices, you will spend a lot of time correcting all the content that passes through you while ensuring that it is appropriate to your company's proposal. That is why, in this content, we will explain the process of producing our own style guide and give you tips to build one for your company. Come on? Things to know before you start Before we begin, it's important to define what you want to address in your style guide. We chose to make a complete guide, explaining in detail the language and tone of voice of each of our channels, but that doesn't mean you need to do the same with yours. MailChimp 's style guide (which inspired us a lot in producing ours), for example, is rather brief: they chose to address only textual patterns.