All the Funnel Marketing tools

jogoterbaire@

Here are the Funnel Marketing tools with which to increase visits to a website :Social Networks : the most used are Facebook, Instagram, Twitter, Google+, Pinterest, Youtube and Linkedin;Blogging : the writing of editorial content that leverages the interests of specific users;DEM (Direct E-Mail Marketing) : these are promotional strategies that involve the use of emails containing newsletters reporting new content published on a site and sent to all contacts collected;Landing Page : is a web page that sponsors a product or service, which the user arrives at after clicking on a result in the search engine or an advertising banner.



present on social networks, such as Facebook Adv;Call To Special Data Action : it is a link that looks like a clickable button, it can be found on a Landing Page as in a blog post or in a newsletter, its persuasive message invites the user to click to download something, to request information or to start a real eown purchasing cycle;Online form : it is a form to be filled in with your data, including your e-mail address;CRM – Customer Relationship Management : is a digital software for managing relationships with customers, both acquired and potential.In studies on web marketing, the Funnel is represented graphically as a funnel in which the four actions described above are gradually positioned with the respective digital and communication tools that serve to interact with online users.Each tool used for Funnel Marketing with the aim of doing business online has certain characteristics and requires certain methods of use online to be explored individually and adapted based on the product or service offered to potential customers.This means that to achieve the objectives of the purchasing cycle , you must communicate with users in a strategic and creative way together, making use of quality copywriting , i.e. persuasive writing that takes into account who the target audience is. and how to highlight the possible and increasingly necessary differentiation of the commercial offer .





Funnel Marketing and Buyer Personas: here's how to know who the ideal customer isThe crux of the matter is that entrepreneurs and marketing specialists are interested in increasing traffic . But up to a certain point. We can generate extra visits by publishing content on the company blog, investing in advertising platforms or focusing on organic social content. The traffic generated must be of high quality, otherwise the efforts are useless. This is why it is essential to define your Buyer Personas upstream .Buyer Personas represent the ideal customer , those who for a variety of reasons represent people potentially interested in the products or services for sale on a website. It is therefore necessary to outline the identikit of the ideal customer and therefore analyze his personal and professional characteristics.