|
The true definition of Social Selling Social Selling is a commercial approach consisting of using social networks to identify qualified prospects and listen to them with the aim of providing them with added value and guiding them in their purchasing considerations. There is no word sell in this definition of Social Selling. What exactly is Social Selling? This definition may seem very theoretical to you but it is important to look into it if you want to win customers with Social Selling. Social Selling happens on social networks, we dont need to go over it again. To generate results with Social Selling, you must identify qualified prospects.
Here too, I think it is clear. The rest of the definition of Social Selling is less obvious Albania WhatsApp Number listening to these prospects with the aim of providing them with added value and guiding them in their purchasing considerations . Listening, the key to Social Selling What do Social Selling and social networks have in common? In both concepts, there is the word social. And who says relationship says trust and sharing. Social Selling consists above all of analyzing the profiles and behaviors of your prospects on social networks in order to be able to contact them in a personalized way and at the right time Send the right message to the right person at the right time.
Example You find a nice prospect on LinkedIn following a comment he left on a post talking about a new financial standard. If you work in this field of activity, you can send him an invitation and offer him web content presenting in detail the repercussions of this standard for a company like his. This is Social Selling. With Social Selling, we dont sell, we guide Most of the prospects youre going to contact on social media arent far enough along in their purchasing thinking to pay close attention to a message that says youre the best, the cheapest, or the fastest. Very often, they will not even be active in their reflection and will only be at the I have a problem stage. emotions at the heart of purchasing considerations.
|
|