If you don't know which topic to choose

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The topic you choose needs to be broad enough to be able to explore additional sub-topics. start with the following set of questions: What topics are relevant and important to the brand? What topics have worked in the past? What content is already on the website? What topics is the target audience interested in? What topics do competitors write about? Normally, content on the pillar page (main topic) will have high search volume and high difficulty. Subtopics may have lower search volume and competition. Keywords with high search volume and low competition are the ones that can help you rank high on the SERP. topic cluster pillar.


You need to identify the main topic and subtopics Step 3: Keyword Telegram Number Data research Now, you will need to do keyword research to add content to your topic cluster . You can use popular keyword research tools such as Ahrefs, SEMrush, Keyword Tool, etc. First, you just need to enter the main topic into the search bar and let the tools provide you with related keywords. related to search volume and difficulty. For example : If you choose the main topic as “content marketing” and the tool you use is SEMrush. You can enter the keyword “content marketing” into the search bar and the tool will display more related keywords surrounding content marketing. SEMrush Example of finding keywords using SEMrush Readers can see more detailed keyword research features with the.



Semrush tool here: Step 4: Create link Once you have your main and subtopics sorted, now it's time to plan the linking between articles. Both users and search engine bots will be navigated through internal links. Go through your topic clusters again and make sure they are linked to the pillar page. When adding links, don't forget to use anchor text so users know where they lead. Step 5: Check SEO factors An SEO strategy includes many interlocking SEO techniques. You can't just do keyword research or build backlinks and think that's enough. All on-page and off-page documents and techniques must coordinate with each other for the content to bring the best results.