Marketing and sales forces is the direct consequence of a mature inbound strategy Much sought after by companies with distinct departments of a certain size this alignment is the assurance of greater efficiency in your customer acquisition process Which companies is this marketing technique aimed at Be careful though inbound marketing is not suitable for all players As the technique is based in particular on lead nurturing this implies that the purchasing cycle is long andor complex If you are an ecommerce company offering products for a few dozen euros implementing a content marketing strategy will be effective but you must not forget that inbound marketing is not limited to that We tend to consider that inbound marketing is primarily aimed at BB companies For good reason each contact person
is of crucial importance since contracts are generally synonymous with significant turnover The nurturing phase then takes on its full meaning as does the production of content with high added value However certain BC companies should not be excluded when the projects are as mentioned previously potentially long and complex An individual house builder for example will have every interest in handling each step previously mentioned Creation of blog articles to advise on the issues of a future owner proposal to download a firsttime buyers guide lead nurturing to better qualify the persons project and you will then be ready to Nepal Mobile Number List contact them again in a few months when the project is more advanced to convert the lead What constraints does inbound marketing present In terms of implementation inbound marketing requires many resources We have already talked about the multiple skills that are necessary there is also a simple question of man time but also of digital culture Creating
content is an extremely timeconsuming operation which will therefore require the mobilization of your teams in addition to the potential support of an agency you have used The creation of scenarios if it requires expertise linked to marketing automation will also require arbitration on your part because these scenarios will be the result of your qualification requirements Finally the implementation of all of these systems linked to a CRM will require in addition to the establishment of processes a potential time for porting your customer information On the digital culture side inbound marketing allows the alignment of sales and marketing forces but only when the latter are ready to invest in such an approach While this may seem trivial the lack of support and will from teams is one of the major reasons for digital transition failures Inbound marketing is shaking up the processes of certain
發表於 2024-2-24 12:39:06
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