The Audience Builder

AnamikaSH

You can do that by: Using more natural-sounding language in your content Optimizing your featured snippets Developing lots of authoritative as well as informative content across platforms Providing concise answers to questions, like business hours Using long-tail extra-specific keywords Making sure your website is mobile-friendly Personalization Consumers are becoming increasingly annoyed with generic, spam-like advertising. Additionally, according to an Epsilon study, of people say they are more likely to do business with a company if it offers a personalized experience. Netflix and Hulu, for example, recommend movies and shows to users based on things they’ve watched previously.

So, how do you personalize advertisements? After all, your ads are going to be seen Photo Editing Services by thousands of different people. Personalizing your material to each and every one would be impossible. Here’s what you can do: Use purchase history to advertise similar products and anticipate future needs Offer surveys and questionnaires asking customers for opinions on your products and what they’d like to see from your business Use e-mail and mobile notifications to reach out to your customers about products they’ve expressed interest in Personalized ads can help consumers find the things they’re actually interested in quickly and easily.



Similarly, multiple forms of AI, like chatbots, can be used to send your customers product information that’s relevant to them. Make sure you don’t overdo it, however – some consumers find over-personalized advertising a little intrusive. Visual Search Let’s say you come across a photo of a pair of shoes that you want to buy. There’s no information in the picture, however, about the brand, or where you can find them. Fortunately, you can drag and drop the image into a visual search engine and instantly find the shoes you’re looking for, as well as similar ones. People are searching for products via images more and more often.