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Include all types: reviews (remember, not all reviews may be positive); photos showing the product or brand and its uses; textual content, including entries on blogs and online forums of all types, and in various Content posted on brand communication channels (e.g. on the website) or social media; Answers to questions posed by the brand, including entering competitions and challenges; Topic rankings, such as the best oil control powder (note: these rankings increasingly include sponsorship Content and therefore by definition they no longer constitute.
Opinions, vlogs and other such materials posted from a neutral user perspective and other C Level Contact List materials not created by the Company's marketing sales department. Of course, not every user who wants to share their views with others will immediately vlog about it. into two groups that create this content. We distinguish: Top down, including influencers, journalists and other internet creators; these people have their own set of recipients (fans) who are the source of their opinions and want to change by using the same brands and products Gotta be like them; bottom-up.

Where regular users share their opinions among family, friends and other Internet users, for example by posting opinions about products. As iscan see, isdon’t have to be a famous influencer with thousands of followers to share your impressions with others and have a real impact on the perception of your brand’s image and the products it offers.
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