I personally also believe that the CM

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Now, a CM who knows measurement tools to measure the scope of his publication is another story, and is the ideal profile for large companies, but this advanced CM, so to speak, is not going to look for more likes or see what people like him. He shared, it is basic to have a measurement, but it strikes me that you have stated that a conversion is not just a "purchase." A conversion is always a purchase (perhaps not always in money, such as a subscription to a newsletter), but saying that a conversion can be having more "fans", perhaps for the "Coca-Cola" plans that sell themselves.


But for a small or medium-sized company (which are ID Number List generally our real customers) there is no point in expanding a community if it doesn't sell. In fact, that is the reason why this worker profile was created, to sell on another communication channel (internet), although  is an excellent means of outsourcing customer service (but always with the intention of selling). Well, those were some points, to summarize, I think that "managing" social networks (publishing content, looking for more fans, etc.) is the basics of a CM and that it is not that difficult to do, as explained in this publication.





I believe that your real job is to sell, or influence the sale of some company product. If that is not your objective, this worker profile is unnecessary. Login to respond Eduardo Martínez Fustero Hi Sebastian, First of all, thank you very much for your contribution, we rarely feel the satisfaction of seeing that a reader has bothered to write a comment as extensive and elaborate as yours. That being said, I have to reiterate my position that the conversion does not always have to be the sale. Achieving a conversion consists of achieving a certain objective that does not always have to be monetary.