SMS messaging services capabilities

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Short Message Service (SMS) is one of the oldest and most popular forms of mobile communication. A text message allows you to quickly and conveniently exchange text information between mobile phones. In business, SMS is widely used to conduct marketing campaigns or notify customers about offers and promotions. A brand promotes and sells products and services by sending SMS messages directly to its subscribers. It is almost the same as sending a personal message to a customer's mobile phone.

Although there are many messaging apps these days that augment or even replace the mobile SMS function, phone messages still remain a popular and widely used means of communication, especially in areas where internet access is limited.

How Mobile Messaging Services Work
When you send a text message, your text is broken into small packets of data called Short Message Protocol Data Units (SMS-PDUs). Each SMS-PDU contains information such as the recipient's phone number, the message text, and control commands for the GSM network.

The SMS PDUs are then sent to the mobile operator via the GSM network. The mobile operator takes on the task of forwarding the SMS PDUs to the correct recipient. To do this, it uses the home location register, which stores information about the recipient's current location.

The recipient receives the SMS PDUs via their mobile phone and the GSM network. The recipient's mobile phone reassembles the PDUs into a single text that is displayed on the screen.

To reach thousands of recipients via SMS in seconds, providers offer special interfaces for sending via API. For serious SMS marketing, it is usually worth integrating the interface into your own system. The advantages of sending SMS via a gateway:

high throughput (up to 300 text messages per second),
random choice of sender ID,
full report on sending via interface.
Pros and cons of SMS mailings
Text messaging remains one of the most popular forms of mobile communication.

Improving communication with clients

Compared to email, SMS provides more direct and immediate on page seo service communication. They can be read in seconds, while emails often go unread for hours or even days. On average, consumers look at their mobile phones about 150 times a day. With an open rate of about 98%, SMS messages are a powerful channel for business promotion. The open rate for emails is only 16.9%.




Reliability

Instant messaging services offer the same features as text messages, but require an Internet connection. However, SMS works independently of the Internet and is therefore available even in areas with poor network coverage.

Adaptability

Another advantage of text messaging is that it is available on almost all mobile phones, regardless of their type and operating system. SMS messages can be sent and received from any mobile phone with SMS functionality. This makes text messaging a universal communication method that can be used by people all over the world.

However, although SMS is a widely used and convenient form of business communication, it also has some disadvantages. Due to the limited number of characters in a message, it is necessary to send several SMS. The recipient sees them as a single text, but the sender pays for several messages. This increases the cost of sending. In addition, the cost of sending SMS messages may vary depending on the mobile operator and tariff plan.

Another disadvantage of mobile SMS messaging is the inability to add graphics, audio, and video files to messages. Although it is possible to send images or videos using MMS, the capabilities are limited compared to other messaging apps. This may limit communication in certain situations where visuals are important.

Possibilities of the SMS-mailing service Prostor SMS
SMS messaging services capabilities
The key benefit of SMS marketing is that it is direct and personalized. That’s why companies often use it to send urgent offers, important updates, or messages tailored to specific customers. By using SMS marketing, companies establish direct and personal communication with their subscribers, which leads to higher engagement and conversion rates. 85% of consumers want to receive text ads from brands they care about. Brands that manage to retain their customers through text messages even achieve a conversion rate of 45%.

Recommendations for setting up and launching mailings
It is important that your text messages are personalized and capture the attention of your target audience.

SMS messaging services capabilities
Before you start sending text messages to your list, you need to make sure you have your customers' consent to send them. Like most other types of marketing, there are rules about when you can send messages to your customers. One way to get permission to send SMS to your customers is to ask for their phone numbers when they sign up for your newsletter and include permission to send SMS in the request. Never send a text message to a customer without first getting permission. It is illegal.
Be mindful of the time you send your messages. Unlike email, most people open text messages within minutes of receiving them. You should consider the time of day. Make sure you send messages within a reasonable time frame, preferably during business hours so as not to disturb customers during their leisure time. Otherwise, your brand will become associated with unwanted intrusion. Consider changing the time if you have customers in different time zones. No one wants to be woken up by a marketing text message.
When it comes to frequency, the less the better. We recommend sending two to four text messages per month, depending on your business. Text messages are a complement to your other channels, not a replacement.