What is a general objective
These objectives are essential because they guide the direction of all actions and allow the success of the plan to be evaluated. It is important to set our goals following the SMART methodology; remembering the meaning of SMART: S: Specific – Specific M: Measurable – Medibles A: Attainable – Achievable R: Realistic – Realistic T: Time-bound – Defined in time For example: “Increase online sales by 20% in the next 6 months.” Objectives in a Marketing Plan The objectives can be general or kazakhstan number data specific and according to the company's strategy, we will develop the specific objectives with the sole purpose of achieving the general objective. ? A general objective is closely related to the objectives of a company, and practically to its mission. It is usually presented as a firm purpose related to the achievement of a global goal of the company or project.
What is a specific objective? Specific or tactical objectives must be aligned so that, as we achieve them, the general objective is closer to being achieved. Generally, specific or tactical objectives are related to channels, campaigns or the action plan proposed in the Marketing Plan. Types of Objectives in a Marketing Plan: We can talk about different types of objectives in a marketing plan, such as: Increase brand awareness Objective: Increase brand awareness by a specific percentage.
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