8 Reasons Why You Shouldn't Stop Website Promotion Even During a Crisis
When a business is going through a crisis, the first thing they start cutting expenses on is advertising. But this is far from the best solution, considering that with this approach, sales will soon come to naught. And if advertising expenses can still be somehow redistributed or "cut", then it is better to save SEO budgets for as long as possible. Why? There are at least 8 reasons dictated by today's realities.
1. Business is moving online
The coronavirus pandemic and quarantine regime forced entrepreneurs to adapt to new wordpress web design agency conditions. Stores and catering establishments were able to establish contactless delivery, realtors demonstrate housing via video communication in messengers, and fitness clubs and dance studios began conducting training sessions live.
Companies moving to the online environment are adapting their websites to the new business model. If you just need to receive an incoming call or for a client to come to an offline point of sale, you can get by with a landing page with an emphasis on contact information. But not in the case when the entire range of services is provided remotely: the requirements for an online resource will be much higher - significant improvements are needed.
https://afbdirectory.com/wp-content/uploads/2024/10/WordPress-Web-Design-Agency-2-scaled.jpg
It is better to develop and implement such changes with SEO specialists who will take into account the requirements of internal optimization and usability of the site, as well as the experience of competitors. Otherwise, if you exclude the help of professionals, it may turn out that the site will be liked only by you, but not by the target audience and search engines.
2. SEO has a delayed effect
Stopping SEO today means losing organic traffic in the longer term — in a month, a year, or even longer. The time will come when the pandemic and crisis will end. You will have to start promoting your site anew, gradually gaining momentum.
If demand falls, it makes sense to reduce expenses on contextual advertising. But not on website optimization. Continue to do SEO work in the same volumes. The expenses will pay off as soon as business starts to rise (the quarantine regime ends, borders open, import/export is restored, etc.).
It is also important that SEO services are several times cheaper in the long term than contextual advertising. Moreover, search engine optimization allows you to save on other advertising channels and increases the conversion of the resource.
Any paid traffic that comes to an optimized resource after the crisis is over will give a greater return.
3. Now is the time to implement updates
Sooner or later, company owners come to the understanding that it is impossible to “squeeze” more out of the current version of the site. In order for the online resource to make a powerful progressive leap, some modifications are necessary. For example, changing the interface, expanding the structure, launching functional modules, etc. However, such actions are associated with the risk of a short-term “sag” in the search results. Of course, after that, your link will be “thrown up” even higher than it was. But not many dare to take the risk, especially against the backdrop of economic decline.
頁:
[1]